Developers showing their support :
Wolfram Research’s Co-founder, Theo Gray, came on stage and claimed that he ported the application to Intel in 2 hours, changing only 20 lines of code. Microsoft’s Mac Business Unit General Manager, Roz Ho and Adobe’s CEO, Bruce Chizen, came on stage to explain that their commitment to the new platform by providing universal binaries for the future releases of their applications. Roz Ho also promised a new version of Messenger for Mac is coming in a few months.
Apple also introduces a new technology called Rosetta, which is a dynamic binary translator that runs transparently and translates the instructions sent by existing PowerPC applications to Intel instructions on the fly. What means that current applications will run on the new generation of Macs based on Intel processors. Jobs demonstrated PowerPC versions of Microsoft Office and Adobe Creative suite running on th Intel based Mac using Rosetta.
Intel’s CEO on the stage :
Intel’s CEO, Paul Otellini also came on stage and made a come back into the silicon valley’s history, he even reminded and showed the “Toasting the Pentium” ad campaign that Apple started in 1996. Intel’s CEO finnished his speech, plenty of humour, by expressing how he was happy about having a company like Apple as customer.
A happy ending?
Steve Jobs ended the keynote with a summary of the announcements. He also stated “more than the processor, more than the hardware innovation we bring, the soul of the Mac is at the operating system” and thank the audience before leaving the stage.
Interview at CNBC :
Immediately after the keynote, Steve Jobs was already available for a brief interview with Ron Insana on CNBC. During the interview he gave a sum-up of the announcemnts made during the keynote, and highlighted that Apple and IBM remained in very good terms and that Apple will continue to release Macs based on IBM chips in the near future.