As reported by the press during the last two weeks, today Steve Jobs announced Apple’s biggest strategy shift since the announcement of Mac OS X. Apple chose to scrap its ten year commitment with IBM and will begin a phased transition to the Intel architecture. The announcement was made by Steve Jobs during the WWDC 2005 opening keynote.
This is a historic event for Apple and the industry, that’s why we thought it was important to provide, not only a live coverage, as we did on MacScoop.com, but also a complete report of the event, as detailed as possible. We also give our opinion on the announcements as conclusion of this report.
Some figures :
As he always does, Steve Jobs started with some figures : Apple has more than 500 000 registered developers from over 45 countries and sold about two million copies of Tiger. Jobs also mentioned the 109 stores, presented a video showing them off and pictures for the UK store.
As for the Music business, Apple sold more than 430 million songs on iTunes, more than 16 million iPods, the company claims to have 76% of the market share in the digital music players market (all kinds) and 82% of the market share in online music sales. Jobs also presented the forthcoming feature of iTunes which is podcasting.
The Mac :
In the Mac business, Apple is seing the market share of the Mac increasing and Apple’s growth is much stronger than competition (about 40% against 10% for PC makers. Apple has sold nearly 2 million copies of Tiger and 15% of the Mac user base has already migrated to it. During the keynote, Jobs announced the next major release will be called Leopard and that it will be released by 2007, at the same time Longhorn is expected to be released.